57TH NASHVILLE FILM FESTIVAL
Marketing & Social Media Manager
For the 57th Nashville Film Festival, I led social media marketing, creative production, and email communications across the festival’s digital channels.
From promotional graphics and email campaigns to real-time coverage during festival week, I helped build excitement around the programming, connect audiences with the films and filmmakers, and keep attendees informed and engaged throughout the event.
Results
+15% follower growth — approximately 2,000 new followers across social platforms.
1M+ views — more than one million views across social platforms.
16% average open rate for emails — previously around 7%
Record attendance — contributed to the marketing efforts behind the festival’s best-attended edition to date.
Social Media Graphics & Creative
Designed a range of promotional graphics and social content to support film screenings, special events, filmmaker features, and festival announcements.
Created cohesive, engaging assets that translated the festival’s programming into a recognizable digital presence while helping audiences discover what was happening throughout the week.
Managed email campaigns and news blasts in the lead-up to the festival, alongside daily email communications during festival week to keep audiences informed about screenings, events, and festival highlights.
Festival Coverage
Managed the festival’s social media channels throughout the week, capturing the energy of screenings, filmmaker conversations, special events, and behind-the-scenes moments in real time.
Published daily recaps, shared attendee content, and actively engaged with festival goers through comments, reposts, and conversations to keep the buzz going online.
Alongside social coverage, I sent regular daily email blasts to keep audiences up to date on programming, events, and what was happening across the festival.
