RCPA FUEL CARD
The Rebrand
I spearheaded an eight-month rebrand and marketing strategy for RCPA, a logistics fuel card company, leading the project from concept through full implementation.
I developed and presented multiple logo directions and color systems before refining a bold, modern identity supported by updated photography and strategic, conversion-driven copy.
I redesigned their Squarespace website with a strong focus on user experience, clarity, and visual impact, then executed the new brand seamlessly across social media and digital channels.
The result was a cohesive, elevated brand ecosystem that strengthened their market positioning and reflected the company’s scale and ambition.
Email, Graphics + Social
I developed and executed a consistent social media strategy that combined thoughtful content planning, strong visual design, and reliable posting to build brand presence and engagement.
I curated and directed video shoots to produce short, compelling content tailored for digital platforms, ensuring it felt both polished and native to social feeds.
In addition, I created and managed weekly newsletter campaigns, refining messaging and design to drive performance and ultimately increasing email open rates by 25% through strategic testing and audience-focused storytelling.
Events + Merch
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.