RCPA FUEL CARD
The Rebrand
I spearheaded an eight-month rebrand and marketing strategy for RCPA, a logistics fuel card company, leading the project from concept through full implementation.
I developed and presented multiple logo directions and color systems before refining a bold, modern identity supported by updated photography and strategic, conversion-driven copy.
I redesigned their Squarespace website with a strong focus on user experience, clarity, and visual impact, then executed the new brand seamlessly across social media and digital channels.
The result was a cohesive, elevated brand ecosystem that strengthened their market positioning and reflected the company’s scale and ambition.
Email, Graphics + Social
I developed and executed a consistent social media strategy that combined thoughtful content planning, strong visual design, and reliable posting to build brand presence and engagement.
I curated and directed video shoots to produce short, compelling content tailored for digital platforms, ensuring it felt both polished and native to social feeds.
In addition, I created and managed weekly newsletter campaigns, refining messaging and design to drive performance and ultimately increasing email open rates by 25% through strategic testing and audience-focused storytelling.
Events + Merch
Led event marketing and branded merchandise initiatives for RCPA Fuel Card, overseeing the development, design, and coordination of expo booths and bar sponsorships.
Managed creative direction and event logistics, ensuring branded materials and activations were cohesive, engaging, and aligned with the company’s identity while increasing brand visibility and strengthening connections with customers and industry partners.
