Moon Pod Creative Strategy

Role

Paid Media Manager + Creative Strategist

What I did

• Created static and video ad creatives

• Wrote ad copy and hooks

• Managed Meta Ads campaigns

• Ran Google Ads campaigns

• Coordinated affiliate marketing efforts

• Tested creatives, audiences, and offers

• Optimized campaigns based on performance data

• Managing Influencer creator relationships

Key Results

• Managed over $600k in Meta ad spend

• Generated $1.47M+ in purchase conversion value

• Achieved 2.5 overall ROAS

• Produced 100+ ad creatives across static, video, and carousel formats

• Maintained 1.7% average CTR across campaigns

• Developed a Moon Cloud ad set that generated:

  • 700+ purchases

  • $225k+ purchase conversion value

Platforms

• Meta Ads (Facebook & Instagram)

• Google Ads

• Google Merchant Center

• Shopify

• Amazon

• Affiliate Partnerships (Impact)