Birthdate Creative Strategy

Role

Paid Media Manager + Creative Strategist

What I Did

• Managed paid acquisition campaigns across Meta, Google, AppLovin, and affiliates

• Developed creative strategy across multiple product lines and launches

• Created static, video, carousel, and UGC-style ad creatives

• Wrote hooks, headlines, and direct-response ad copy

• Tested creatives, audiences, and offers to optimize performance

• Optimized campaigns through creative iteration and performance analysis

• Managed influencer and creator relationships for paid content and UGC

Results

• Managed $440k+ in paid media spend across Meta

• Generated $686k+ in purchase conversion value from Sept 2025 – May 2026

• Moved account from 0.9 ROAS to 2.0 overall ROAS across multiple product lines and launches

• Maintained 1.5% average CTR through ongoing creative testing and optimization

• Produced and tested 100+ creative assets across static, video, carousel, and UGC formats

Platforms

• Meta Ads (Facebook & Instagram)

• Google Ads

• Google Merchant Center

• Shopify

• Amazon

• Applovin