RCPA Fuel Card

The Rebrand

I spearheaded an eight-month rebrand and marketing strategy for RCPA, a logistics fuel card company, leading the project from concept through full implementation.

I developed and presented multiple logo directions and color systems before refining a bold, modern identity supported by updated photography and strategic, conversion-driven copy.

I redesigned their Squarespace website with a strong focus on user experience, clarity, and visual impact, then executed the new brand seamlessly across social media and digital channels.

The result was a cohesive, elevated brand ecosystem that strengthened their market positioning and reflected the company’s scale and ambition.

Email, Graphics + Social

I developed and executed a consistent social media strategy that combined thoughtful content planning, strong visual design, and reliable posting to build brand presence and engagement.

I curated and directed video shoots to produce short, compelling content tailored for digital platforms, ensuring it felt both polished and native to social feeds.

In addition, I created and managed weekly newsletter campaigns, refining messaging and design to drive performance and ultimately increasing email open rates by 25% through strategic testing and audience-focused storytelling.

Events + Merch

I supported a wide range of trade shows, in-person events, and sponsorship activations by designing banners, print collateral, and promotional materials including leaflets and flyers. I also developed the creative concept for a “Pit Stop” themed booth at an upcoming expo, aligning the energetic experience with the company’s rebrand and fuel card offering. The concept focused on high-energy visuals and interactive design, resulting in one of the most eye-catching and lively booths on the expo floor and helping the brand stand out among competitors.

I designed a range of branded merchandise including stickers, hats, and badges to support event marketing and brand visibility. In addition to the creative work, I managed the sourcing process by researching vendors, gathering quotes, and coordinating production to ensure quality and budget alignment.